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RE/MAX Real Estate - Calgary
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We're the Real Estate Leaders. No one in the world sells more real estate than RE/MAX.
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RE/MAX at a glance:
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Who we are
What began in Denver, Colo., in 1973 as "a pad of paper and a dream" is now a global real estate franchise network that spreads across 39 countries and eight territories, on six continents.
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Network size
The revolutionary RE/MAX Concept of enabling real estate professionals to maximize their business potential has evolved into an organization of more than 72,000 Sales Associates in more than 4,200 offices worldwide.
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RE/MAX Sales Associates
RE/MAX Associates, on average, lead the industry in production, experience, and professional designations.
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The RE/MAX Balloon logo
The red, white and blue RE/MAX Balloon, with its "Above the Crowd!®"slogan, is one of the most recognizable business logos in the world. With nearly 90 RE/MAX Hot Air Balloons around the globe, RE/MAX has the world's largest balloon fleet.
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An industry leader
RE/MAX is the No. 1 real estate organization in Canada and in the United States.
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Global expansion
The first RE/MAX region outside the United States and Canada was the Caribbean Basin, opened in 1991. It was followed two years later by RE/MAX of Mexico. In 1995, RE/MAX expanded into Southern Africa, Spain, Israel, Italy,and Germany. Since then, RE/MAX regions have become established in across Europe, in Asia, and in Australia.
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Record RE/MAX production
In 1999, RE/MAX Associates were involved in more than 1 million sales transaction sides within a single year in the United States alone – an industry milestone. The audited production figures represent the most transaction sides in a single year ever recorded by any real estate network. The RE/MAX network has repeated the feat ever since.
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The RE/MAX Concept
RE/MAX stands for "real estate maximums." In exchange for paying a management fee and a share of the monthly office overhead, RE/MAX Associates keep the maximum allowed amount of their commissions and receive the many benefits of RE/MAX programs and services.
By offering Associates maximum commissions and maximum career freedom, RE/MAX influenced competitors to re-examine and adjust their own policies toward sales agents, thus dramatically changing the industry.
As the network grew, renowned for its top producers and quality service to consumers, so did support programs, making RE/MAX a dynamic force in real estate education and technology.
The organization was one of the first real estate companies to have its own proprietary television network and one of the first in the industry to develop a site on the World Wide Web.
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Committed to real estate service
In a business environment of mergers and acquisitions, RE/MAX is the only major real estate network still owned and directed by its founders. RE/MAX commitment to its membership has led to an ever-increasing number of accolades from the business community at large, including selection of RE/MAX as the best in the business. In its annual ranking of top franchises, Entrepreneur magazine named RE/MAX the number one real estate services franchise in 2000. On the consumer front, Worth magazine honored RE/MAX in both 1999 and 2000 with its prestigious "Readers' Choice" award as the best real estate brokerage.
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More than 29 Years Above the Crowd
RE/MAX - now an established industry leader - will celebrate its 30th anniversary at the 2003 RE/MAX International Convention. Young in years but mature in experience, RE/MAX looks ahead to even greater development and success in its next quarter century.
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Community Involvement
Community involvement is highly valued at all levels of the RE/MAX organization - from individual Associates to RE/MAX offices, regions, and RE/MAX International.
RE/MAX cause marketing and charity fund raising take on many forms:
- Most recently, RE/MAX has become a national co-sponsor of the Breast Cancer Survivor Recognition Program at Komen Race for the Cure® events.
- The RE/MAX organization has been the official real estate sponsor of the Children's Miracle Network since 1992.
- Each year, about 20 charities host fund-raising golf tournaments at Sanctuary, the private course of RE/MAX International co-founders Dave and Gail Liniger.
- RE/MAX International is the first major sponsor of The Wildlife Experience, a conservation and community center promoting understanding of the natural world and its conservation through art and education.
All these venues and more represent the RE/MAX network's commitment to community involvement, serving the public beyond its real estate needs. |
Why RE/MAX
Premier Quality Professionals
RE/MAX professionals lead the industry in terms of experience, education and sales. In Western Canada, they average about 16 years of experience, and across the network, hold a higher number of professional designations than associates of any single competitor.
Premier Brand Name Awareness The RE/MAX hot air balloon trademark is one of the most widely recognized trademarks in North American business and is now a global brand. No other real estate organization has the level of brand recognition and definition of RE/MAX.
Premier Customer Satisfaction Repeat and referral clients are the lifeblood of the real estate business. Approximately 70% of RE/MAX business comes from repeat and referral clients, a testimonial to the high caliber of service RE/MAX customers have come to expect from their Sales Associates.
A survey completed by RE/MAX found that 95% of RE/MAX customers report overall satisfaction with their RE/MAX Sales Associate, 92% say they will use RE/MAX again and 93% will recommend RE/MAX to others. This is, by far, the highest rating in the real estate business.
Premier Community Citizenship RE/MAX is a front-runner in terms of giving back to the community, often devoting endless support to countless charities and local causes. The RE/MAX sponsorship of the Children's Miracle Network is a great example of RE/MAX community citizenship. Since 1992, RE/MAX has been a major contributor to the Children's Miracle Network; a North American fund-raising organization dedicated to generating funds and awareness programs for the benefit of Children served by its over 170 associated hospitals. RE/MAX across Canada raises over $2 million annually on behalf of 11 Canadian children's hospital foundations.
As well, RE/MAX of Western Canada created the "Quest for Excellence Program". This bursary program was established to recognize the success and on-going pursuits of Western Canadian students. A "Quest for Excellence" involves any student in Grade 12 who demonstrates great feeling and passion, commitment and dedication, positive attitude and enthusiasm for the subject chosen. RE/MAX presents 24 bursaries of $500 each regionally. The categories are Leadership, Sports, Technology and Trades, Fine Arts, Performing Arts and Community Service. RE/MAX is proud to recognize students, in the very communities in which we live and work, for their outstanding achievements. Education is the building block of our future and if the children we hear from every day are any indication, our future has never been brighter.
RE/MAX is committed to help raise awareness of the ongoing need for organ donation. GiveLife assists Canadians in making informed decisions regarding organ, tissue and bone marrow donation. The GiveLife site provides some national information regarding organ and tissue donation, but more importantly acts as a portal to the many provincial organizations that are mandated to oversee organ and tissue donation programs across the country.
Premier Market Share In large part, our community minded top producers providing industry leadership, experience and excellent customer service under a respected company banner add up to leading market share. RE/MAX dominates virtually every market in Canada, in terms of market share. On average, RE/MAX outsells the competition 3-1 across Canada. RE/MAX on average is growing at an even faster pace supported by over 30 years of brand name development, referral services, promotional support and other benefits that today are an integral part of the RE/MAX network of over 113,500 Sales Associates in about 5,880 offices in 62 countries worldwide. RE/MAX has the network to provide the best real estate experience throughout the world. |
History of RE/MAX International
1973
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Beginnings
At age 27, Dave Liniger, top-producing real estate agent decides to start his own company, RE/MAX Inc., combining his experience with 100 percent concept and traditional organizations. The 28th person he interviews is Gail Main, his first employee and future wife. In the first month, they open six offices and interview 204 people. Only four Sales Associates join.
The RE/MAX staff consists of six secretaries and four Sales Associates! At the end of year one they have accumulated debts of $300,000, 21 Sales Associates, eight offices and nine secretaries.
1974è To prove that the company is "successful," Dave Liniger opens more offices and recruits a total of 42 Sales Associates. RE/MAX of America, Inc. is formed to organize the expansion of the RE/MAX system across North America.
1975èFirst franchise outside Colorado
The RE/MAX system ends the year with 88 Sales Associates. The competition tries to eliminate this strange 100% concept company that now is number six in Denver. Despite struggles, RE/MAX starts turning the financial corner with positive cash flow. Dennis Curtin in Kansas City purchases the first franchise outside of Colarado marking the beginning of RE/MAX franchising. All debts are paid by the end of year.
1976è100 Sales Associates
The year ends with 164 Sales Associates.
1977èNumber one in Denver; RE/MAX in Canada
The year ends with 480 Sales Associates. Officers give a seminar tour in 100 cities across the United States. The first regional master franchises are sold.
Don Fernie purchases the first Canadian franchise in Calgary.
1978è100 offices; 1,000 Sales Associates; First RE/MAX Hot Air Balloon
RE/MAX ends the year with 122 open real estate offices and 1,180 Sales Associates. North American Real Estate Magazine is published. Growth of franchises begins to accelerate. Western Canada becomes the first RE/MAX Region in Canada. The hot air balloon becomes an official corporate logo after the RE/MAX Balloon debuts at the Albuquerque Balloon Festival. (Today RE/MAX has the world’s largest corporate hot air balloon fleet and one of the most recognized logos in North America.)
1980è3,000 Sales Associates
RE/MAX Insurance International founded. Frank Polzler and Walter Schneider in Toronto purchase RE/MAX Ontario-Atlantic Canada.
1981è Rapid growth continues across the United States. Thirty Canadian Franchises are sold in six months. RE/MAX of America becomes RE/MAX International.
1982è Sid Syvertson and Steve Haselton buy the California Region, converting one of 10 largest real estate companies in the United States-600 agents.
1983è In October, Gail Main is seriously injured in a plane crash in Canada, two weeks before her planned marriage to Dave Liniger.
1984è5,000 Sales Associates
1985èRE/MAX Relocation established
Nearly 3,000 Sales Associates join the system, ending the year with 9,818. RE/MAX grows by 163 new offices, raising its total number of open offices to 813. RE/MAX International Relocation Services Division is established.
1986è1,000 open offices; 10,000 Sales Associates
International Headquarters opens 26,000-square-foot facility in Denver Technological Centre.
1987è RE/MAX becomes the second largest real estate company in the U.S. RE/MAX incorporates its relocation division as RE/MAX International Relocation Services, Inc.
1988è20,000 Sales Associates; Number One in Canada
1989è25,000 Sales Associates
RE/MAX Sales Associates close more than one half million transactions in 1989. The RE/MAX Times starts publication. The RE/MAX Balloon Festival is held in Englewood, Colo. The RE/MAX Commercial Division is formed.
1990èRE/MAX closes 636,366 transactions, representing $63.96 billion in sales, and pays just short of $2 billion in commissions.
1991èRE/MAX of the Caribbean opens
RE/MAX posts its highest December and quarter franchise sales in the organization’s history, 60 and 118, respectively, and ends the year with nearly 29,531 Associates in 1,870 offices. RE/MAX International Relocation Services, Inc., continues to grow and the system welcomes its newest region, RE/MAX of the Caribbean.
1992èRE/MAX of Mexico; CMN; RRS
RE/MAX of Mexico opens and RE/MAX becomes the exclusive real estate sponsor of the Children’s Miracle Network. The Registered Relocation Specialist (RRS) program is established. The RE/MAX Expansion, Advertising and Penetration (REAP) marketing program is produced. The network surpasses 32,000 Associates.
1993èNew RE/MAX technology
While passing its 2,000th office milestone, RE/MAX releases its innovative CD-ROM roster, went-on-line with CompuServe and offers more new advanced training programs and sponsors more continuing education courses than ever before.
1994èRE/MAX Satellite Network; ABR
The RE/MAX Satellite Network debuts Nov. 1, the first service of its kind offered by any major real estate franchise organization. Earlier in the year, RE/MAX joined forces with the Real Estate Buyer’s Agent Council (REBAC) to present a new buyer agency seminar leading to the Accredited Buyer Representative (ABR) designation. It also unveiled RE/MAX Agent 2000 software.
1995èGlobal expansion; 40,000 Associates
RE/MAX goes global, with new developing regions in Southern Africa, Spain, Israel, Italy, Greece and Germany. The organization establishes a home site on the World Wide Web. The 40,000-Associate milestone is passed.
1996èAwards; Office 2000; sports marketing; global expansion
The other four major real estate networks change either ownership or leadership within the year. RE/MAX excellence and stability is recognized with multiple accolades and awards, including the Franchise Relations Award from Income Opportunities, the highest honour any franchisor can receive. RE/MAX Office 2000 software debuts, keeping RE/MAX "Out in Front!®" in real estate technology. The RE/MAX North American Long Drive Championship and the new Team RE/MAX Racing spread the RE/MAX name through sports marketing. The global RE/MAX network continues to expand with the addition of its 20th region, Australia.
1997è45,000 Associates
RE/MAX momentum continues to grow. The organization passes the 45,000-Associate milestone early in year, moving ever closer to Premier Market Presence across the network. New RE/MAX regions are founded worldwide, in Singapore, Turkey and Northern Cyprus, United Kingdom – South and Ireland. According to the annual "Big Brokers Report" of Real Treads magazine, RE/MAX has more top brokerages than the two closest competitors combined. RSN continuing education courses are approved by 11 states. RE/MAX Cyberhomes links RE/MAX Web site users to RE/MAX listings in participating Multiple Listing Services. RE/MAX Associates raise $3.5 million for the Children’s Miracle Network, a fund-raising high.
1998è1 Million sides
Audited figures by Arthur Andersen of 1997 Sales Associate residential sales production show that RE/MAX Associates were involved in more than 1 million transaction sides in 1997, making RE/MAX the first real estate organization ever to pass that milestone. Translated into an advertising slogan, the achievement allows RE/MAX to claim that, "No one in the world sells more real estate than RE/MAX." RE/MAX expands into the Netherlands and Venezuela. The RE/MAX International Convention in Las Vegas marks the 25th anniversary milestone of the RE/MAX organization. RE/MAX sponsors the RE/MAX World Long Drive Championship. The largest promotion in RE/MAX history… the attempt of Team RE/MAX to be the first to fly around the world in a balloon. RE/MAX International Co-Founder and Chairman Dave Liniger is one of the three pilots of Team RE/MAX. RE/MAX is the title sponsor of the mission. However, another team successfully achieves it before RE/MAX can make a second attempt. RE/MAX surpasses 50,000 Sales Associates and 3,186 offices – a record year in franchise sales and Sales Associate growth.
1999èRE/MAX opens its 3,200th office and expands into Austria – the 30th country!
2001è4,069th RE/MAX offices are open around the world with 68,426 Sales Associates. RE/MAX expands into Belize, its 38th country!
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THE RE/MAX HISTORY
Canadian Highlights
- Late 1960’s Dave Liniger Real Estate Sales, Tempe, Arizona
- (Mar) 1973 Determines to combine best of 100% and traditional firms. Signs 4 of 204 original prospects.
- Oil crunch slows business – under capitalized.
- (Nov) 1975 First franchise outside of Colorado.
- Franchising was now a common practice.
- Don Fernie flies from Calgary to investigate.
- Balloon as corporate symbol.
- First Canadian office opened by Don Fernie.
- 1980 Toronto offices first in Eastern Canada.
- Robert Cherot J. opens in Edmonton, there are now 16 offices in Alberta, 1 in Saskatchewan.
- Insurance program begins at RE/MAX International.
- Cherot purchase regional franchise for Western Canada as it becomes available.
- RE/MAX becomes number one in Canada by earned fees.
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LEGACIES AND TRADITIONS
- 80/20 rule, attract top producers, no part-timers;
- Self-employed independence "for yourself but not by yourself’ – 100% concept;
- Referral network;
- Hot Air Balloon fleet and logo;
- Recession proof – 1973-74, 1981-82, 1994-94;
- Long range targets 30% market USA – 40% Canada;
- Now over 6,000 offices internationally & Surpassed 110,000 agents!!
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